Ford Holiday River Parade | Kids Out and About San Antonio

Ford Holiday River Parade

*The event has already taken place on this date: Fri, 11/22/2019
The Ford Holiday River Parade is a San Antonio tradition that kicks-off the lighting of the River Walk, and the holiday season. The parade features 29 illuminated floats decorated for a new theme each year. 100,000 lights (2,250 strands of lights) are illuminated to kick-off the parade. The lights remain on the trees and are turned-on from sundown to sunrise every day until shortly after New Year’s Day.

Please help us keep this calendar up to date! If this activity is sold out, canceled, or otherwise needs alteration, email so we can update it immediately.

Tickets go on sale: July 7, 2020

Seating at Arneson River Theatre & on a 4-mile route on the River Walk

5 PM, gates open for access to the River Walk

6 PM-7 PM, Christmas Concert for ticket holders in the Arneson Theatre

7 PM, Lighting of the River Walk

7-8 PM, Televised Parade, KABB/CW35, Santa on the last float

6-9 PM, Parade on the River Walk for attendance in person

Join us for the 40th Anniversary of the Ford Holiday River Parade!

Ticket prices range from $15-$43 and are sold on-line beginning July 7th, 2020, at Seven free seating areas are on the parade route (bring your chair) from North of Martin St. to Lexington St. Bridge and North St. Mary’s St. to Lexington St. The majority of restaurants on the River Walk offer dinner packages.

*Times, dates, and prices of any activity posted to our calendars are subject to change. Please be sure to click through directly to the organization’s website to verify.


San Antonio River Walk
San Antonio River Walk
San Antonio, TX, 78205
United States


Contact name: 
Sagrario Diaz
The event has already taken place on this date: